Freelance SEO for Complex B2B Products & Services

Turn search into a scalable pipeline.

Your buyers are searching. But without the right SEO strategy, even the most innovative industrial solutions can go unnoticed. As a freelance digital marketer, I help manufacturers and industrial B2B brands improve visibility with SEO services tailored to technical products, long sales cycles, and niche audiences.

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SEO That’s Strategic, Scalable, and Built for B2B

A results-driven SEO process that balances logic, creativity, and deep industry understanding—purpose-built for B2B manufacturers and industrial brands.

  • Creative Problem Solving: Unique, high-value SEO strategies designed to help technical companies stand out in crowded markets.

  • Tailored to Your Business: No copy-paste solutions. Every SEO campaign is customized to your product complexity, sales cycle, and buyer journey.

  • Passion Meets Precision: Backed by a genuine passion for digital strategy and a track record of delivering measurable growth.

  • Goal-Oriented Execution: Campaigns start with the end in mind: more qualified traffic, better rankings, and conversions that support revenue goals.

  • Logical, Structured Approach: Clear, step-by-step roadmaps that align SEO tasks with business priorities.

  • Best Practice Compliance: Clean, ethical (white-hat) strategies that protect your site and build long-term authority.

  • Data-Driven Optimization: Every decision is backed by analytics, keyword data, and measurable KPIs.

  • Detail-Focused Delivery: From metadata to technical health, no element is overlooked in the pursuit of search visibility.

Uncover what’s holding your site back.

A comprehensive SEO audit examines your entire digital infrastructure—from on-page elements and site structure to indexing issues and crawl errors. For B2B websites, audits are critical to identifying how your site performs in complex, competitive markets. Fixing foundational issues can unlock hidden ranking potential and ensure your digital presence supports lead generation, not hinders it.

  • Site health and crawlability audit
  • Core Web Vitals and speed review
  • Indexing and structured data checks
  • Metadata and H1/H2 hierarchy review
  • Priority action plan for technical fixes

Take a look at how an improved site health score helped this tire manufacturer.

Win search by learning from your competitors.

We can analyze the SEO strategies of similar B2B companies and industrial manufacturers to understand what’s working and where opportunities lie. This allows us to tailor your strategy with proven tactics and avoid costly missteps.

  • Uncover who your real SEO competitors are (hint: not always who you think)
  • Discover what keywords they’re ranking for—and which ones they’re missing
  • Explore where you can outrank them with smarter content and backlinks
  • Receive insights from competitor PPC data to guide organic growth

Find the right terms to reach decision-makers.

Unlike B2C, B2B keyword strategy focuses on technical terms, industry-specific jargon, and long buying cycles. I uncover high-intent keywords that align with your solutions—whether you’re selling machinery, components, or complex services.

  • Target keyword list based on your offerings
  • Long-tail keyword strategy for content
  • Product, service, and category-specific terms
  • Keyword gaps from competitors
  • Terms for early, mid, and late funnel stages
Turn your website into a digital tool.

On-page SEO isn’t just about plugging in keywords. For B2B websites, it means aligning each page with your buyer’s intent and clearly communicating your expertise.

  • SEO-friendly page titles and headers
  • Keyword-aligned metadata and image alt text
  • Content enhancement for clarity and intent
  • Internal linking to support pillar pages
  • Schema markup and structured content
  • Strategic Target Keywords Placement
  • Crafting SEO-Enhanced Page Titles
  • Comprehensive Content Optimization
  • Creating SEO-Friendly URLs
  • Fine-tuning Metadata for Better Visibility
  • Image Optimization for Speed and Relevance
  • Implementing Breadcrumb Navigation for User-Friendly Experience
  • Strategic Internal Linking
  • Deploying an HTML Sitemap for Easier Navigation

Backlinks and mentions signal trust to Google.

For B2B and industrial companies, authority-building starts with high-quality links from relevant directories, trade publications, and industry resources—not spammy link farms.

  • Backlink audits and cleanup
  • Directory submissions for manufacturing/industrial sectors
  • PR coordination and press release SEO
  • Guest post opportunities on niche sites
  • Brand citation optimization
Make it easier for search engines to crawl, index, and trust your site.

B2B and manufacturing websites often have large catalogs, technical PDFs, and custom platforms that require behind-the-scenes cleanup. Technical SEO can help eliminate performance barriers and ensure your site meets modern SEO standards.

  • Site speed and Core Web Vitals optimization
  • Mobile usability and responsiveness
  • Redirects, 404s, and crawl budget issues
  • Structured data and schema markup
  • Robots.txt and XML sitemap configuration
  • Canonical tags and duplicate content fixes
  • LLMS.txt file for AI Search Bots

Prepare your site for the future of search.

With AI-generated answers reshaping search results pages, traditional SEO isn’t enough. I help B2B brands structure their content to appear in AI summaries and featured snippets.

  • Optimizing content for AI-generated results and answer boxes
  • Structuring data and language to train models like Google’s SGE
  • Building FAQ-rich content and authoritative sources
  • Adapting to lower click-through but higher brand visibility environments
The Ultimate FAQ List for All Your SEO Questions