B2B PPC Advertising That Delivers Measurable Results

Drive Quality Leads with Paid Ads.

B2B buyers don’t convert after one click—they’re researching, comparing, and analyzing. As a freelance digital marketer, I offer B2B PPC services that position your business in front of the right decision-makers at the right moment in their buying journey. Whether you’re targeting engineers, plant managers, or procurement teams, I help you get found, get clicked, and get results.

a computer on a desk

PPC for Manufacturers and B2B Brands

A results-driven campaign strategy and management process that balances logic, creativity, and deep industry understanding.

  • Strategically Crafted: PPC strategies built to connect your technical products with high-intent B2B buyers across search, display, and social platforms.

  • Performance Driven: Real-time campaign data is analyzed and acted on—ensuring continuous refinement for lead quality, not just volume.

  • Industry-Tailored Targeting: Strategic ad copy that resonates with your ideal customers by leveraging refined audience targeting.

  • Budget-Efficient Execution: Every dollar is optimized for ROI, with pacing strategies that stretch your monthly budget while avoiding wasted spend on irrelevant clicks.

Gain clarity and confidence in your paid search strategy with a full-funnel PPC audit tailored for B2B. I’ll review every element of your campaigns—ad copy, targeting, bidding, and more—to identify inefficiencies, eliminate waste, and unlock quick wins. This audit is designed to fine-tune performance and deliver measurable improvements in ROI.

  • Ad account structure review
  • Budget allocation insights
  • Search term performance
  • Keyword match types & bidding strategies
  • Conversion tracking evaluation
Understanding how your competitors approach PPC reveals valuable data you can use to outsmart—not outspend—them. I analyze their paid ad presence across paid advertising channels to identify keyword gaps, positioning strategies, and missed opportunities you can capitalize on.

  • Competitor ad copy insights
  • Keyword overlap and gaps
  • Landing page comparisons
  • Industry spend trends and platform presence
Get in front of the right B2B decision-makers with keyword targeting that reflects how they search. I conduct in-depth research into commercial, navigational, and informational keywords—ensuring your campaigns capture demand at the right stage of their buyer journey.

  • High-intent, industry-specific keywords
  • Negative keyword strategy to eliminate waste
  • Long-tail queries to reach niche buyers
  • PPC + SEO alignment for broader impact
A successful campaign starts with a smart strategy. I’ll build a customized, goal-driven plan based on your audience, budget, and sales cycle—whether you’re targeting engineers with niche products or driving demo requests for an enterprise platform.

  • Channel selection (Google, LinkedIn, etc.)
  • Goal-setting and funnel stage mapping
  • Budget pacing strategy
  • Campaign timeline and launch checklist
Use advanced targeting to serve your ads to high-value roles, industries, and job functions, filtering out unqualified clicks and focusing spend where it counts.

  • Role, industry, and seniority segmentation
  • Geographic and account-based targeting
  • Audience exclusions to prevent waste
  • Custom LinkedIn audience builds

PPC isn’t a “set it and forget it” channel. I manage your campaigns daily to optimize for performance, shift budgets toward what’s working, and adjust tactics in real time. You get consistent progress and proactive reporting—without micromanaging the details.

  • Ongoing bid and budget optimizations
  • A/B ad testing and copy refinements
  • Monthly performance reports
  • Strategic recommendations based on trends
Whether you’re launching a new campaign or migrating from another platform, I’ll build your PPC infrastructure the right way from the start. That means conversion tracking, naming conventions, ad extensions, and all the behind-the-scenes elements that fuel scalable growth.

  • Account creation and verification
  • Platform and campaign structure
  • Conversion tracking setup
  • Audience list imports and exclusions
  • Custom naming conventions for clarity

Not all B2B campaigns belong on the same platforms. I help you determine which channels and ad types best suit your goals—and I explain the why behind each recommendation, grounded in audience insights and performance data.

  • Audience fit analysis by platform
  • Budget allocation by channel
  • Platform strengths by funnel stage
  • Strategic recommendations tailored to campaign goals
The Ultimate PPC FAQ List for B2B