B2B Copywriting & Content Marketing That Converts

Technical doesn’t have to mean stiff.

Whether you’re in manufacturing, life sciences, or industrial tech, your brand deserves copy that connects. I specialize in B2B copywriting services and content marketing for manufacturers—helping complex companies turn technical jargon into clear, compelling messaging that drives real business results.

a person typing on a laptop

Copy That Bridges the Gap Between Expertise & Engagement

Content that’s both optimized and engaging. Transform technical and complex content into engaging information that speaks to your audience, supports your sales funnel, and reinforces your brand authority.

  • Simplify Complex Offerings: Break down technical products or services into clear, confident messaging that builds trust and understanding.

  • Customer-Centric Messaging: Speak directly to your audience’s needs, pain points, and goals—at every stage of the buyer’s journey.

  • Support Long-Term Growth with Scalable, Evergreen Content: Build a content library that continues to perform over time.

  • Align Brand Messaging: Ensure every piece of content reflects your brand’s tone, values, and identity—whether it’s technical or conversational.

  • Write for Humans and Search Engines: Blend clarity and creativity with keyword strategy to ensure your content is both compelling and discoverable.

  • Convert with Clear CTAs: Guide readers to act through targeted calls to action (CTAs) that match their intent and move them closer to conversion.

Know what’s working—and what’s getting in the way. A content audit identifies underperforming pages, missed SEO opportunities, and messaging gaps that prevent your content from driving results. For B2B companies, this means surfacing content that supports the buyer journey and removing what doesn’t.

  • Page-by-page performance analysis
  • Content gap and overlap identification
  • Metadata and keyword usage review
  • Actionable insights for pruning, updating, or consolidating

In B2B marketing, your competitors are already shaping buyer expectations. This analysis deconstructs their content strategy—from messaging and tone to keywords and formats—so we can position your brand to stand out and speak directly to your ideal audience.

  • Competitor tone, structure, and value prop analysis
  • Keyword benchmarking across competitor sites
  • Top-performing blog and resource themes
  • Content positioning opportunities for differentiation
SEO copywriting starts with knowing what your audience is searching for. I identify high-intent keywords that align with your solution, pain points, and ideal customer profile (ICP)—balancing search volume with strategic intent to guide both top-of-funnel and conversion-focused content.

  • Commercial, informational, and branded keyword research
  • SERP intent analysis and topic mapping
  • Content-specific keyword clusters
  • Cross-collaboration with PPC and SEO goals
Develop content that engages with your audience. I use search trend data, audience research, and industry insights to uncover topics that align with your business goals and customer questions—helping you build thought leadership and organic visibility.

  • Gap analysis across your site and competitors
  • Evergreen vs. trending topic balance
  • Thought leadership angles tailored to your niche
  • Topic calendars aligned with sales goals

B2B content needs clear, compelling calls-to-action and structure content with UX principles in mind, guiding readers to the next step in the buyer journey—whether that’s a demo, quote request, or download.

  • CTA testing and refinement
  • In-line conversion prompts and anchor CTAs
  • Strategic page layout recommendations
  • Optimized language for engagement and click-throughs

Anchor your authority with long-form, comprehensive pillar pages built to rank—and support them with related content clusters. I’ll help you build a scalable internal linking system that boosts SEO, educates your audience, and improves navigation across the site.

  • Pillar topic identification
  • Keyword-mapped content clusters
  • SEO-friendly formatting and internal linking
  • Strategic planning for repurposing across formats

AI tools can help scale your content—but not replace it. I strategically use AI for research, outline drafting, and keyword expansion—then refine everything with expert human oversight to ensure clarity, accuracy, and brand alignment. The result: faster workflows, without sacrificing quality.

  • AI-powered topic ideation and outline support
  • Human-led final copywriting, editing, and optimization
  • Risk mitigation (no duplicate/plagiarized content)
  • Smart AI use to reduce turnaround time, not depth