Project Overview

A tire manufacturer came to us with slow growth, crawl errors, and hundreds of product pages stuck in poor technical health. I led a full-scale technical SEO audit and remediation plan that lifted site-health scores from “weak” to “excellent,” boosted brand visibility, and unlocked new non-branded traffic.

Category

Rubber

Role

Digital Marketing Lead

Services

SEO

Timeline

12 Months

Objectives

  • Repair critical technical issues, suppressing organic visibility
  • Raise overall site-health score
  • Increase organic search impressions & clicks

Tools Utilized

Ahrefs
Google Analytics 4 (GA4)
Google Search Console
SEMrush
Screaming Frog
WordPress

Results Snapshot

  • Site-health score: 33 → 100 (from “weak” to “excellent”)
  • +12% search impressions
  • +19% total clicks
  • +71% organic traffic YoY
  • +17% form submissions

My Role & Responsibilities

  • Conducted a full SEO audit; prioritized fixes by impact

  • Repaired 500+ images (broken paths & alt text)

  • Implemented H1 tags on 125+ product pages

  • Coordinated with the development team to launch fixes without downtime

The Results

  • Site Health: 33 → 100; all critical issues resolved, Core Web Vitals in “good” range

  • Search impressions increased by +12%

  • Clicks went up by +19%

  • Organic sessions increased by +71%

  • Clear upward trend in branded & non-branded terms as crawlability improved

What I Learned

By addressing critical issues first, such as crawl errors, broken links, missing H1 tags, and slow page-load speeds, we quickly improved visibility for both branded and high-value non-branded keywords. Clear site structure allowed search engines to fully index previously hidden content, directly boosting organic traffic and qualified leads. Robust, ongoing reporting validated that technical SEO improvements were directly tied to measurable growth in pipeline opportunities.

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