Project Overview

A biotechnology company, Locus Bio Energy Solutions, focused on sustainable energy solutions needed to increase organic. With a small in-house team and a highly technical product offering, the challenge was to grow traffic and keyword rankings in a short window while building a scalable foundation for long-term growth.

Category

Life Sciences,Oil & Gas

Role

Digital Marketing Lead

Services

SEO

Timeline

6 Months

Objectives

  • Increase organic traffic to the division’s website
  • Improve keyword rankings for high-value and educational search terms
  • Create and optimize blog content to build topical authority
  • Lay the groundwork for continued growth

Tools Utilized

  • Canva
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • SEMrush
  • WordPress

Results Snapshot

  • +348% increase in organic traffic in 6 months
  • +54% increase in ranking keywords
  • Created and optimized high-impact blog content and press releases
  • Helped build a scalable SEO framework for future growth

My Role & Responsibilities

As the in-house Digital Marketing Lead at Locus Fermentation Solutions and its subdivisions, I developed and executed SEO strategies tailored to this division’s complex, science-based offering. I worked cross-functionally with R&D and leadership teams at Locus Bio Energy Solutions to translate technical concepts into search-optimized, digestible content for a B2B audience. Key responsibilities included:

  • Conducting technical SEO audits and identifying high-impact optimization areas

  • Developing detailed content calendars for web content and social media posts

  • Performing keyword research for scientific and commercial search terms
  • Writing and optimizing blog posts that connected educational queries to the brand’s solutions
  • Ensuring consistent messaging across multiple channels

  • Developing email campaigns and aligned PPC activities

  • Building SEO reporting dashboards to monitor and communicate progress

The Results

  • Grew monthly organic traffic by +348% in just 6 months

  • Increased total ranking keywords from 150 to 231

  • Supported development of educational blog content such as Biosurfactants vs. Bio-Based Surfactants

  • Established a technical SEO foundation

  • Demonstrated the power of turning R&D insights into discoverable, optimized content

What I Learned

This project reinforced the importance of collaborating with subject-matter experts when working with highly technical or scientific products. By combining keyword strategy with input from the R&D team, I created content that not only performed in search but also aligned with the company’s credibility and voice. Even with a short timeline, thoughtful SEO can drive measurable growth when grounded in expertise and relevance.

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