Project Overview

Locus Agricultural Solutions, a subdivision of Locus Fermentation Solutions, sought to improve its organic visibility and technical SEO performance. With a site already rich in industry knowledge, the priority became enhancing how that content was indexed, structured, and optimized to reach more growers and agronomists searching for sustainable crop solutions.

Category

Agriculture,Life Sciences

Role

Digital Marketing Lead

Services

SEO

Timeline

6 Months

Objectives

  • Improve the site’s technical SEO health to support a better user experience
  • Optimize existing content and metadata for better search performance
  • Collaborate with internal stakeholders to support new content development and press releases

Tools Utilized

  • Canva
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • SEMrush
  • WordPress

Results Snapshot

  • +26% increase in total keyword rankings
  • Improved site health through technical SEO updates
  • Optimized long-form blog content and press releases

My Role & Responsibilities

As the in-house Digital Marketing Lead, I provided SEO strategy and execution tailored to the unique needs of a regenerative agriculture brand, Locus Agriculture Solutions. My efforts focused heavily on technical site performance, meta tag optimization, internal linking, and content support for frequent press releases in agtech and crop nutrition.

  • Performing a technical SEO audit and addressing key site health issues

  • Optimizing meta descriptions, title tags, and structured data

  • Assisting in press release content strategy and optimization

  • Monitoring keyword movement and identifying growth opportunities

  • Collaborating with agronomists and researchers to ensure technical accuracy

The Results

  • a +26.5% growth+26.5% growth in total keyword rankings

  • Helped publish and optimize high-intent blog content like “Phosphorus for Plant Stress”

  • Improved site crawlability and indexation through technical SEO fixes

  • Strengthened the site’s foundation to support future growth

What I Learned

This project deepened my appreciation for technical SEO as the backbone of content visibility—especially in niche, B2B industries. By focusing on foundational improvements, I helped unlock more visibility for a site with strong but underutilized content. I also gained experience in collaborating with scientific and agricultural teams to ensure the accuracy and relevance of marketing materials.

Need Help Optimizing Your Technical Content?

recent projects