Translating Science into Searchable Content for a Clean Ingredient Pioneer

Project Overview

A division of Locus Fermentation Solutions, specializing in bio-based ingredients, needed to improve how their complex, research-driven innovations were communicated online. With a small in-house marketing team and highly technical products, they needed educational, SEO-friendly content that could resonate with both industry buyers and sustainability-conscious stakeholders.

Role

Digital Marketing Lead

Services

SEO

Timeline

6 Months

Objectives

Develop digestible content around scientific topics to increase organic visibility
Collaborate with internal experts to ensure technical accuracy and depth
Position the brand as a thought leader in sustainable alternatives to synthetic surfactants
Build educational resources to support lead nurturing and long-term SEO

Tools Utilized

Canva
Google Analytics
Google Search Console
Google Tag Manager
SEMrush
WordPress

Results Snapshot

Created foundational SEO content on complex scientific topics
Supported the brand’s position as a clean-label ingredient innovator
Collaborated across science, marketing, and leadership teams
Established a library of evergreen educational content for long-term growth

My Role & Responsibilities

As the in-house Digital Marketing Lead, I spearheaded content strategy and development for the bio-based ingredients division of Locus Fermentation Solutions. This required translating dense scientific material into accessible, search-optimized content for a niche B2B audience in beauty and home care industries.

Researching and writing long-form educational content tailored to technical buyers
Collaborating closely with scientists and engineers to ensure content accuracy
Performing keyword research to align content with user search intent
Creating optimized Learning Center resources that addressed industry challenges
Managing content publishing through the website’s CMS and tracking content performance

The Results

Developed and published key pillar content that demystified surfactants and their applications:
Created a scalable, evergreen content strategy for a complex and evolving product line
Helped the brand educate buyers and prospects on the benefits of bio-based chemistry

What I Learned

This experience underscored the value of collaborative storytelling when working in science-driven industries. I learned how to extract valuable insights from engineers and scientists, turn them into clear narratives, and optimize them for search—all while staying true to the complexity of the product. It reinforced how the right marketing support can bridge the gap between innovation and visibility.

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