Hello, I’m Racquel!

Agency Experience. Freelance Flexibility. Industrial Focus.

A B2B marketer who helps manufacturers cut through the noise and connect with the right buyers. With over six years of experience spanning agency and in-house roles, I bring a blend of strategic thinking, technical know-how, and executional muscle to every project.

What I Bring to the Table

B2B & Industrial Expertise

From aerospace and steel to life sciences and industrial remote controls, I’ve worked with highly technical industries that require clarity, precision, and trust.
Execution You Can Count On

Whether it’s SEO, paid ads, content writing, or email campaigns, I’m here to support your in-house team with fast, dependable execution.
A Seamless Extension of Your Team

I collaborate closely with marketing leads and directors, making onboarding easy, communication smooth, and results measurable.
Flexible, Scalable Support

Need a few hours a month or more hands-on support around a launch or tradeshow? I scale with your workload—without the overhead of hiring an agency or full-time staff.

a woman in a black shirt and glasses standing in an office

Digital Marketing Strategist at Evolve Marketing Team

2022 to present

At Evolve, I lead strategic marketing initiatives for B2B clients—primarily mid-sized manufacturers and industrial brands. I manage full-funnel campaigns across SEO, PPC, content, and email, with a focus on measurable lead generation and long-term growth.

I specialize in translating complex offerings into clear digital strategy, supporting teams with limited bandwidth through high-impact execution. My client work includes industries such as aerospace engineering, industrial controls, and life sciences.

Lead strategic planning and execution of digital campaigns for B2B clients, including manufacturers and industrial brands.
Manage end-to-end marketing initiatives across SEO, PPC, email, and content, focused on lead generation and measurable ROI.
Translate complex client offerings into targeted messaging and optimized digital assets.
Oversee cross-functional project execution, ensuring on-time delivery and alignment with technical buyer journeys.
Report performance insights using Google Analytics, Looker Studio, and ad platforms to guide optimization.
Contribute to proposals and client presentations, helping win and grow key accounts.

Highlights:

Boost organic traffic and engagement for clients through targeted SEO strategies
Maintain PPC campaigns with above-average CTR and low CPC across Google and LinkedIn
Help secure repeat business by delivering on-time, high-performing digital content aligned with sales cycles

Portfolio Projects

The case studies shared are anonymized summaries of representative projects to highlight my role, process, and results.

Digital Marketing Lead at Locus Fermentation Solutions

2021 to 2022

At Locus Fermentation Solutions, I led digital marketing efforts for multiple divisions, including bioenergy, agriculture, and personal care, each with complex, science-based product lines. My work focused on creating digital strategies that translated highly technical topics around biosurfactants, sustainable palm oil alternatives, and plant nutrient uptake into content that drove engagement, leads, and visibility.

I managed multi-channel campaigns across SEO, PPC (Google Ads, LinkedIn), and content marketing, tailoring messaging for technical buyers in industries such as oil & gas, agtech, and personal care ingredients. I also worked closely with internal sales teams and CRM systems to ensure seamless execution and tracking.

Created and executed multi-channel digital strategies for B2B divisions in bioenergy, agriculture, and personal care ingredients, each with highly technical product lines.
Translated complex scientific topics like biosurfactants, sustainable palm oil alternatives, and plant nutrient pathways into clear, SEO-driven content across blogs, landing pages, and campaigns.
Managed ROI-focused PPC campaigns across Google, LinkedIn, and social platforms, targeting technical decision-makers in diverse industries.
Conducted SEO audits and built strategies to improve organic visibility, UX, and site performance.
Integrated marketing efforts with NetSuite CRM to track engagement, improve lead workflows, and measure content impact.

Highlights:

Developed and launched blog and landing page content that improved organic rankings for industry-specific keywords
Managed paid media campaigns targeting engineers, scientists, and procurement teams across multiple industries
Conducted technical SEO audits and implemented on-site optimizations to enhance UX and lead flow
Integrated NetSuite CRM with marketing assets to improve campaign attribution and lead tracking

Portfolio Projects:

Digital Marketing Manager at Advan Design

2019 to 2020

At ADVAN, I managed digital strategy and execution for small B2B companies and industrial manufacturers looking to improve online visibility and lead generation. My role included SEO strategy, content development, and client communication, and focused on delivering measurable results for long sales cycles.

I collaborated with writers, designers, and developers to build content and websites that aligned with each brand’s voice, while optimizing for conversion and search. I also maintained long-term relationships with clients, providing education and reporting that helped them understand the “why” behind the work.

Developed and implemented SEO strategies for industrial manufacturers and small B2B businesses to increase online visibility.
Oversaw content strategy and collaborated with writers to deliver SEO-optimized web copy, blogs, and landing pages.
Managed WordPress websites and led UX improvements to drive conversions.
Built client relationships through reporting, education, and strategic guidance tailored to long sales cycles.
Translated brand identity into digital content aligned with business goals and technical audiences.

Highlights:

Created and executed SEO strategies that increased rankings for core product keywords
Designed and optimized WordPress websites with a focus on UX, site speed, and mobile responsiveness
Built and maintained relationships with manufacturing clients, guiding content strategies to better serve technical audiences
Led ongoing performance reporting and marketing insights to help clients make informed decisions